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OptimNow

CLIENT

Jean Latière

LOCATION

Paris

DELIVERABLES

Branding, illustrations
Website design + dev: see live version

OptimNow is a Cloud Optimization startup founded by Jean Latière. The biggest challenge of the project was to build a visual language around abstract and technical concepts. To achieve this, I designed a set of custom animated illustrations, which helped create a unique universe and brand language. This approach not only simplified complex ideas but also set OptimNow apart in a competitive market.

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