Arclight Cinemas offer a new kind of movie-going experience through thoughtful design and attention to detail. The website and the brand weren't aligned with those values anymore. We worked on a full rebrand to offer a new digital experience.
Our mission was to reimagine a seamless checkout flow promoting Arclight membership program and their unique approach to cinema going experience. The main challenge was to find balance between a fast and seamless transaction flow while offering add-ons and promoting the benefits of Arclight exclusive membership.
Website design - Check-out process